Someone made you buy it. We’re here to find out why.
Marketing is everywhere. A price tag, a five-star review, a countdown timer, or a social media advertisement can influence what we notice and what we choose. Marketing Crime Scene investigates the psychology behind these everyday marketing tactics.
Our website uses marketing psychology to examine why certain messages, prices, promotions, and recommendations can influence consumer decisions. Instead of simply telling you what a brand wants you to buy, we break down the tactic and examine the psychology behind it.
Every case file focuses on a different marketing technique. Case #001 — The $9.99 Incident investigates psychological pricing. The second Case #002 — The Fake Urgency examines scarcity and urgency. The third case #003 — The Five-Star Witness looks at social proof, reviews, and ratings.
Our approach is inspired by the broader study of consumer behavior and marketing psychology. For additional background on how consumers make decisions, you can explore the American Marketing Association.
🔎 OUR MISSION
Expose the tactic. Explain the psychology. Let you decide what happens next.
Want to investigate the cases yourself? Head to our Case Files and follow the evidence.
Marketing Crime Scene is designed for students, marketers, and curious shoppers who want to understand what happens behind the scenes of modern marketing.